Retargeting and remarketing are not new terms in the ecommerce-sphere. Around 20% of marketing professionals now have a dedicated budget for recovering abandoned transactions – and […]
Insurance Choice – part of Markerstudy Group’s Retail division – has been working with conversion specialists, Optilead, to engage with potential customers quicker, increasing the chance […]
It can be confusing applying for services online. Especially when you need documents and numbers that you filed away years ago – when filing cabinets were […]
Running an ecommerce site can sometimes feel like a thankless task. Looking at your analytics is comparable to owning a high street shop and watching hundreds […]
A recent survey of travel companies, conducted by conversion specialists Optilead, revealed that travel agents are missing out on millions by failing to follow up online […]