Text Marketing
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Text message / SMS
marketing made easy

Whether it’s for customers, members, staff or patients, Optilead’s text marketing platform is an easy-to-use system allowing your business to communicate instantly and cost effectively with anyone you need to. Our SMS broadcast system can be used as a standalone service – or as an integral part of Optilead’s multi-channel contact strategy – increasing the ways in which your business keeps connected.

Some of the most common uses of text marketing include:

Appointment reminders
Order / Delivery updates
Weather alerts

Offers / Competitions
Travel updates
Charity donations

Vouchers / Coupons
Balance / Payment alerts
Reservations & Bookings

Survey / Feedback
Membership renewals
m-ticketing

Why text message marketing should be
an essential part of your contact strategy

Over 97% of text messages are read within the first 4 minutes and over 85% of replies are received within the first hour. SMS provides businesses with an unrivalled tool for marketing their products, communicating services and keeping in touch.

A text message is sticky. It lets recipients save contacts and store messages – building brand loyalty. This differs from emails that often get buried in the majority of inboxes.

Features available for an effective text marketing campaign…

ORIGINATOR / SENDER ID

Optilead gives you full control of the sender ID – or originator – at the top of each message, allowing you to display any phone number, or up to 11 characters of text.

PERSONALISATION

Individually tailored messages get a far better response. With our Text Marketing system you can fully personalise messages to truly engage with your recipients.

TEMPLATES

For routine messages, you can create templates for ongoing use. Your teams can use templates to edit customer specific fields without changing the overall message.

DATA INTEGRATION

Our fully secure system integrates data from multiple sources, such as databases, secure API requests, FTP, industry standard SMPP or CRMs. Alternatively, we integrate with you.

SCHEDULING

It’s easy to schedule messages for delivery at any time in the future. For larger campaigns you can use a drip facility, so your team doesn’t get overloaded with responses.

DELIVERY REPORTING

Delivery reporting lets you know when messages are delivered to a handset. This gives you a detailed breakdown of the reach your campaign achieves.

MULTI-CHANNEL TRACKING

Tracking a campaign is key to measuring success. Our multi-channel tracking automatically monitors and actions callback requests, replies & inbound calls.

OPT-OUT

For legal compliance, we can provide you with a free opt-out process that allows recipients to be automatically removed from your mailing list simply by texting “STOP”.

One SMS platform, limitless possibilities…

SHORTCODE SMS

Keywords and shortcode numbers are an easy method of increasing engagement through offline advertising campaigns, promotions or offers.
E.g. ‘Text SMS to 85500 for more information’.

TEXT TO CALL

‘To arrange a test drive text CALL to 85500’.
Text to Call automates an instant phone call between you and your customer, providing an effective & accountable way to manage enquiries.

EMAIL TO SMS

Manage all of your text marketing through your email client. Campaigns can be sent instantly and responses can be directed back to your inbox, seamlessly integrating with your existing account.

Dedicated to quality,
cost-effective text marketing

We pride ourselves on providing an SMS system that will fulfil all of your business requirements. We’ll ensure you receive a flexible, easy to manage system that gives you full control of your campaigns. With years of experience managing some of the biggest international names, we’re on hand to offer support, build a dedicated solution and brainstorm ideas on projects of all sizes.

Benefits of using our SMS service