Insurance | Quote Abandonment Recovery

Increase insurance policy conversions by
recovering abandoned online quotes

Optilead’s real-time technology tracks online visitors completing quotes and renewals on your website and identifies when they abandon before finishing the quotation or purchase.

Our market-leading recovery solution is used by the UK’s top insurers and brokers, managing leads in real-time from direct online quotes, price comparison websites/aggregators, renewals and NTUs.

Our clients include…

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Opitlead's system increases conversion rates for insurance companies

Turn unconverted quotes and
abandoned purchases into policies

Shopping around for a good price and comparing cover is an everyday part of buying insurance online. For direct insurers and brokers alike, it means vast numbers of quotes are left unconverted.

Optilead tracks the progress of each of these journeys in real-time. If they fail to purchase, we immediately put them in touch with your agents to discuss specialised requirements, cover options and potential discounts. Ultimately, this is your opportunity to take the initiative and sell the policy while the customer is in a buying frame of mind.

“With insurance products we know that speaking to prospects at least doubles your chances of converting them. We’ve even had some clients see a 500% increase!”

Speed is key to
converting quotes

At any stage of the quotation process, Optilead can connect you to prospects within 60 seconds. Statistics from our existing clients show that speed is the single biggest factor in converting prospects into customers.

Our results show that the quicker you engage with an online visitor over the phone, the higher the conversion rate.

Optilead response time results in higher conversion rates

Target your most
valuable leads

We’ll work closely with you to identify which leads are most likely to convert and focus your campaigns on those that will generate the most revenue.

We provide real-time management of third party leads for our clients. We can integrate an intelligent contact strategy to handle top X data from aggregators and quote requests from lead generation companies.

We can also target lower priced enquiries automatically by e-mail or SMS to provide another marketing strategy that will contribute to your revenue.

We can prioritise abandoned quotes according to various criteria

Using Optilead results in a higher level of customer service

More support for
online visitors

From our experience potential customers welcome being contacted in this way, because it is timely and supportive. Often companies leave online customers to complete complicated procedures without assistance, assuming they will work it out for themselves.

By speaking to them you can discuss the details of their policy and even offer additional services.

For all of our clients, having an effective outbound calling campaign is now an integral part of their business.