Why cart recovery emails aren’t always the best tool for the job
Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]
£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic
A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]
How to increase health and fitness membership sign ups
Ever wondered how you can increase membership sign ups within your health and fitness club? Well, considering the Health & Fitness industry in the UK has […]
RESULTS: Customer engagement tested on 100 travel & leisure websites
Customer Engagement experiences within Travel vary depending on the company. But, booking abandonment is an issue for all online travel websites. Many companies experience drop out […]
How well do companies ‘manage leads’ following online abandonment?
Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]
