We are pleased to invite you to visit us at the UK’s biggest technology event for the travel industry – Travel Technology Europe 2016. This year’s event takes place on 24th and 25th February in the famous Olympia exhibition centre and Optilead will be exhibiting on stand T102.


Our unique solutions for online booking recovery significantly increase sales for many of the best known travel and leisure websites. In 2015, Optilead identified in excess of £5.2 billion of online abandonment – a sizeable amount of this was for Travel brands.


By contacting customers using phone, email and SMS we are able to offer a complete, multi-channel contact strategy that converts more bookings than any other system currently on the market.

90% of online travel bookings are abandoned

In a recent survey conducted by Optilead, over £578k of bookings abandoned before payment were not followed up with any retargeting initiatives. This, combined with the fact that the online abandonment rate in travel is 90%, confirms the travel industry is seriously losing out on sales due to a lack of investment in booking recovery solutions.


Customer Engagement Specialist Richard Gomersall added “Booking recovery doesn’t need to cost the earth. A multi-channel strategy including the telephone, SMS and email will produce the most effective results. Remarketing solutions such as Optilead’s, that work in real-time, will maximise conversion rates. Our experience shows that engaging with abandoned bookers within the first 15 minutes is three times more likely to convert the sale than leaving it over an hour.”


To find out how your business could benefit from our unique booking recovery solutions – or even just to say hello – drop by and see us on stand T102.

If you haven’t got a ticket yet – don’t worry, click on the link below to register for free.


We're exhibiting at Travel Technology Europe 2016! Register to attend free here


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