Optilead, the fastest growing cart recovery provider, have today announced the availability of a Multi-Channel Cart Recovery extension on the Magento platform, to help retailers tackle the 76% of shoppers that abandon online purchases.

The availability of the new cart recovery extension is the first of its kind to enable Magento users to connect instantly to shoppers that abandon carts at the payment stages, via a multi-channel solution which includes telephone, email & text message.

Optilead, who have a wealth of experience within the Insurance, Finance, Travel & Leisure and the Utility sectors launched into retail earlier this year at the Internet Retailing Expo. Success following the event, and demand from retailers to connect to abandoned shoppers with a real-time phone call, led to Optilead launching its first extension within the Magento marketplace.


“Converting more customers than ever before”


Optilead’s Multi-Channel Manager Marc Pearce said “Over the past 7 years, we have been very successful in connecting our Insurance clients with website visitors that abandon quotes – or travel clients with people that abandon online bookings. Our experience and understanding within online abandonment means that we are perfectly positioned to take ecommerce sites of all sizes to the next of level of engaging with online consumers.”

“Email re-targeting has traditionally been the sole route for cart recovery campaigns, and offers incremental revenue. For game changing ROI’s however, we combine a strategy of targeting abandonment with phone, email and text message – uniquely based around priorities such as value, deliverability and stock availability.”

“Using our solution, clients achieve far higher returns on their retargeting campaigns. Adding our Multi-Channel Cart Recovery extension to the Magento platform enables Magento users to start clawing back some of those lost sales – converting more customers than ever before.”


More information on Optilead’s Multi-channel Cart Recovery extension for Magento is available here.



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