Retargeting
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What is
retargeting?

Retargeting is the process of offering your products or services again to customers that have shown an interest in them previously online.

We know it’s frustrating for you when prospects visit your website and look at your products, but then fail to buy anything – in reality this happens around 76% of the time and is commonly known as cart abandonment. Many companies are now beginning to recognise this is normal online shopping behaviour and that retargeting these customers is now essential to close the sale.

Retargeting - Customer abandons purchase, offer products again, customer completes purchase

Retargeting - recover lost sales

Use Retargeting to
recover lost sales

The main reason companies use retargeting is to recover revenue lost from online abandonment, which in some cases can add up to millions in lost sales. By using a complete, multi-channel strategy, companies can recover a huge proportion of this value – on average our clients recover over 21% but this sometimes goes as high as 47%. When you consider a stand alone email retargeting campaign generates between 2% and 5% – you will quickly see the benefits of changing your approach to a multi-channel solution which utilises phone, email & SMS.

Save money on advertising
invest in retargeting

Spending more money on expensive ‘Pay-per-click’ campaigns and advertising on social media sites is often a knee-jerk reaction by companies trying to keep up with the pace of digital marketing. Admittedly it can be beneficial, especially to gain new business, but remember – on average 76% of all website visitors will abandon before purchasing.

If you already have visitors to your site then retargeting offers a far greater return on investment. By having a good strategy in place to retarget traffic from your website, you can ensure every worthy lead is followed up efficiently.

Retargeting - save money on advertising

Retargeting - provide great customer service

Retargeting enhances
customer engagement

If a customer has abandoned their cart on your site, there is no better way of managing it than by calling them and asking if everything was okay and do they require any assistance. Often people abandon payments for reasons that are actually easy to resolve, such as being presented with unexpected costs (56%), or because the website crashed (24% source: Statista).

But, if your company doesn’t engage with these abandoning prospects, you are missing the opportunity to understand how to improve the customer journey, engage with customers and ultimately losing out on sales.

The multi-channel approach to retargeting

Our experience shows that a multi-channel approach is the most effective way of retargeting customers. Using an automated system, you can communicate with customers that have dropped off the online process immediately over the phone, by email or via text. Our system collects information about the customer’s interests and then triggers each response by the appropriate channel and at the optimal time for the best results.



We TRACK potential customers as they navigate your site	If they decide to abandon the cart we CAPTURE their details	We send info to your staff and CONNECT via a call	We automate retargeting with personalised emails or texts	By engaging with prospect you CONVERT more customers

Key benefits of
Optilead’s Retargeting

Retarget abandoned orders in 60 seconds
Circa 65% ‘decision maker’ contact rate
Convert up to 47% of ‘decision makers’
Prioritise leads for maximum ROI