Email Marketing
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Responsive and compelling
email marketing campaigns

Email marketing is a cost-effective solution that allows businesses to contact large numbers of customers.

Using your own database, our managed email service allows you to automatically send personalised, trackable and responsive emails to promote your brand, products and services.

Optilead delivers emails as part of a standalone campaign, such as seasonal promotions and product launches. It can also be utilised for ongoing campaigns that require an email as part of a triggered event. For instance, a travel company may send an email upselling insurance to a customer who has just booked a flight. Cart abandonment recovery emails also prove effective for remarketing items left unpaid for.

Benefits of using a managed email service

The advantages of using
a managed email service

With our fully managed service you’ll get our professional help to support you through your campaign. From the initial concepts and building, all the way to the customer’s inbox and post-delivery analysis; our experienced team are on hand to help.

We design engaging, bespoke and responsive email content that deliver far better results than mass templates. Capturing the attention of your audience with a compelling message is key to improving client relationships and leads to increased sales.

How we work to deliver effective campaigns…

DESIGN & CODING

All our emails are simple, yet attractive and versatile to use on all devices. From your initial ideas our creative and development team will design and code responsive and compelling HTML emails.

BROWSER COMPATIBILITY

Thorough testing is vital to ensure the best user experience. We check all of our email campaigns so they appear and function correctly in all popular browsers, web clients, tablet and mobile devices.

SPAM CHECKS

We test our campaigns to ensure they do not get flagged as spam. Monitoring IP reputation means we don’t appear on blacklists; used in conjunction with DomainKeys and SPF improves deliverability.

DATA INTEGRATION

Our fully secure system integrates data from multiple sources, such as databases, API queries, websites or CRMs. This data is then cleansed and used as the basis for ad-hoc, periodic or ongoing campaigns.

PERSONALISATION

Tailored emails are essential to resonate directly with individuals. Personalisation is more than just a name – you can include images, complementary offerings, account information, and much more.

EMAIL AUTO-CORRECT

Input mistakes without validation are very common, and as a result, customers often fail to receive messages. Our software improves delivery rates by automatically correcting errors in email addresses.

MULTI-CHANNEL TRACKING

Tracking the customer journey after they have read an email is key to monitoring success. With Optilead you will know if they have clicked through to purchase, requested a callback or phoned you directly.

REPORTING/ANALYSIS

Optilead’s real-time reporting provides you with detailed feedback on delivery, open and click-through rates. At a glance, you can also see statistics for call backs, inbound calls and resultant purchases.