Optilead helps businesses shopping cart abandonment

Recover abandoned online shopping
carts and increase business revenue

Online shopping cart abandonment – also referred to as basket, checkout or transaction abandonment – is one of the biggest challenges facing ecommerce websites.

Our market-leading cart recovery software solution is widely used across the finance, utility, insurance, travel and retail sectors. Our clients typically recover around 21% of abandoned online transactions – some of our best clients achieve 47% using a multi-channel approach.

Irrespective of your industry, lost sales on your website are costing your business money. Optilead’s cart recovery solutions allow you to maximise returns when retargeting abandoned shoppers.

If your sector is listed click on it to see how Optilead’s Cart Recovery solutions will also benefit your business…

Travel & Leisure Retail Finance Insurance Charities Utilities Telecoms Fitness

Manage shopping cart abandonment with Optilead

How are you managing
online abandonment?

Using Optilead, managing online abandonment doesn’t have to be complicated.

You’re probably already aware of the percentage of visitors who show an interest in your services or products, but abandon or drop off the online transaction process before they complete the purchase.

Immediately engaging with lost customers allows you to overcome any reservations they may have and ultimately, convert the sale. It can also help you gather valuable user feedback about your website.

Real-time is the key
to maximising revenue

Optilead’s real-time cart recovery software tracks visitors through the online process and identifies abandonment the second they leave your website. As we don’t rely on session timeouts, real-time means real-time – meaning no delay.

Automating a call means a member of your team could be speaking to the customer within 60 seconds. By contacting them in the first 15 minutes, you are 3 times more likely to complete the sale than if you call just one hour later.

Adopting a real-time approach and recovering sales over the phone is more than 10 times more effective than email retargeting alone.

Optilead response time results in higher conversion rates

We can prioritise abandoned carts according to various criteria

Target your most
valuable business

We will work with you to identify which abandoned shoppers are most likely to convert and generate the best returns for your business.

Higher value leads can be directed to the top of the call queue based on a range of factors. This ensures your staff will be able to speak to them while they are still looking to buy.

We can target lower priority leads automatically via SMS or email. Although these approaches are not as effective as outbound calling, they can still deliver incremental revenue.

How do customers feel
about receiving a call?

From our experience, many people appreciate being contacted in this way because it is timely, relevant and supportive. You’ll be surprised at how many are impressed that your business made the effort to call.

Speaking with online visitors gives them the opportunity to ask any questions they may have about your products and services. For your staff, it gives them the chance to offer first-rate customer support, overcome any reservations and even introduce additional services.

Offline, consumers demand a high level of attention when they’re shopping – so go that extra mile and make sure your web visitors receive it too.