• Utilities Survey - How does the industry engage with online visitors?
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    Survey highlights majority of Energy providers websites fail at customer engagement

Survey highlights majority of Energy providers websites fail at customer engagement

14 Nov, 2016

A customer engagement survey conducted by online recovery specialists Optilead, who work with a number of energy providers including 2 of the big six, identifies energy […]

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4 spooky ways to revive your online sales for Halloween

19 Oct, 2016


It’s a creepy time of year for many retailers on All Hallows’ Eve. Eerily frivolous spending can often correlate with high numbers of unpaid goods being […]

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IRUK Top100 Customer Engagement Survey – Cart Abandonment Tested

17 Oct, 2016

A recent survey conducted by Optilead, specialists in customer engagement, identified that 74 of the 2016 IRUK Top100 failed to follow up cart abandonment – and […]

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IRC16 – We’re going to the Internet Retailing Conference, are you?!

5 Oct, 2016

On the 12th October, the 11th Annual Internet Retailing Conference (IRC16) will take place in London’s Novotel West and Optilead are proud to be amongst the […]

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  • Partnership announcement: Optilead and Nextopia
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    Ecommerce specialists Nextopia and Optilead partner to complete the online journey

Ecommerce specialists Nextopia and Optilead partner to complete the online journey

28 Sep, 2016

Optilead, the multi-channel cart recovery specialists, are proud to announce a partnership with Nextopia, a leading provider of ecommerce site search and navigation solutions.

Nextopia’s solutions enable […]

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Recovery specialists Optilead to attend eCommerce Expo 2016

27 Sep, 2016

Hundreds of the industry’s biggest brands will once again converge on 28-29 September at Olympia, London for the eCommerce Expo, to exhibit and learn about the […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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Learn how to connect with leads instantly at LeadsCon 2016, New York!

10 Aug, 2016

LeadsCon is the definitive conference for online lead gen and direct response marketing.


Converting leads is essential to your business’s growth and success, that’s why we’re exhibiting […]

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Cart Abandonment: 100 US retail ecommerce sites tested – how did they fair?

16 May, 2016

Cart Recovery specialists Optilead, who identify over $158m of abandoned carts each week, decided to conduct market research on 100 US based ecommerce stores to see […]

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Cart Abandonment: 8 questions to ask when choosing a cart recovery provider

10 May, 2016

Cart recovery isn’t a new concept any more. Yet you’d be surprised how many online retailers have been reluctant to invest in it, despite the opportunity […]

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We’re at IRCE 2016 – Come and say hello!

8 May, 2016

We are pleased to announce that Optilead will once again be exhibiting at the Internet Retailer Conference & Exhibition (IRCE) this year, at McCormick Place West, […]

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Never Miss Another Sale! Come and see Optilead at IRX 2016

20 Apr, 2016

Our multi-channel cart recovery solution will be on show at the largest online retail event in the UK, Internet Retailing Expo (IRX 2016) at Birmingham’s NEC […]

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PPC vs. On-site Engagement: Where is your money best spent?

27 Jan, 2016

Each year marketers are faced with incredibly tough decisions over where to spend their budget. There are so many options available; PPC, Cart Recovery, Web Callback. […]

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Cart Abandonment Recovery: What are your options?

27 Jan, 2016

On average, 76% of people that visit your site and show an interest in your products will leave before completing a shopping cart payment. This is […]

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Optilead invite you to Travel Technology Europe 2016!

25 Jan, 2016

We are pleased to invite you to visit us at the UK’s biggest technology event for the travel industry – Travel Technology Europe 2016. This year’s […]

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Optilead Extension launched for Magento users

23 Dec, 2015

Optilead, the fastest growing cart recovery provider, have today announced the availability of a Multi-Channel Cart Recovery extension on the Magento platform, to help retailers tackle […]

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Cart Abandonment Survey: US vs UK – how do they compare?

9 Dec, 2015

In the US, Retail ecommerce sales are expected to increase1 from $331.6 billion in 2015 to $378.78 billion in 2016 up 14.2%. The scenario is much […]

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Cart Recovery specialists Optilead expand to the US

22 Sep, 2015


We are delighted to announce that Optilead Inc was established earlier this month and that, with continued interest in Optilead’s unique Multi-Channel Cart Recovery solution, the […]

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Optilead to attend eCommerce Expo 2015

3 Sep, 2015

This year’s eCommerce Expo will take place at Olympia, London on 30 September and 1 October. Over 180 of the industry’s biggest brands converge at the […]

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  • Loan application abandonment - customer engagement results
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    Finance Results: How well are loan companies engaging with customers who abandon online applications?

Finance Results: How well are loan companies engaging with customers who abandon online applications?

21 Jul, 2015

Applying for a loan is now easier and more accessible than ever. Some of the top companies offer incredibly flexible rates to customers and most now […]

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Survey Results: Airport Parking Booking Abandonment

24 Jun, 2015

More than 53% of the UK population took a holiday abroad at least once last year. After showing signs of slowing down during the recession, holiday-makers […]

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How are ecommerce decision makers adapting to changes in customer engagement?

22 Jun, 2015

Folding up a thousand letters and posting them to potential customers may seem like a thing of the past. Much the same as knocking on doors […]

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Customer focus to increase jobs in the Financial sector

12 Jun, 2015

It should be a bright year for those working in banks, building societies and loan companies. Financial companies will increase recruitment as a result of the […]

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The problem with Abandoned Carts: How much is at stake in the States?

29 May, 2015

Europeans know that Americans like to do everything bigger. The cars, buildings, the national parks; they’re all a bit like Europe’s… but BIGGER.

For those of us […]

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5 key steps to revive unconverted Insurance quotes

14 May, 2015


All Insurance companies suffer from unconverted quotes, partly due to the popularity of aggregators and the abundance of choice consumers now have. Getting these leads can […]

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Why financial services must embrace online customer engagement

16 Apr, 2015


We all know trust is a big factor when it comes to spending our hard-earned money – and that when it comes to finance it is […]

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Keep people shopping on your ecommerce site

2 Apr, 2015

Hanging on to shoppers is often a struggle for ecommerce managers. The changing landscape now means websites are not only competing against other websites, but also […]

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Optilead is exhibiting at the Internet Retailing Expo 2015 on stand B73

18 Mar, 2015


Internet Retailing Expo (IRX) is the largest dedicated ecommerce event in the UK, attracting over 300 exhibitors and 5000 visitors to Birmingham’s NEC on the 25 […]

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RETAIL RESULTS: Customer Engagement – Who responded?

25 Feb, 2015


Making a website engaging for customers is a skill marketers have been fine-tuning for a long time now. So you would expect some of the major […]

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Optilead will be exhibiting at Travel Technology Europe 2015 on stand T62

24 Feb, 2015


Travel Technology Europe 2015 will be held at London’s Olympia this year, giving 6,500 attendees the opportunity to check out the latest innovations currently making a […]

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RESULTS: Customer engagement tested on 100 travel & leisure websites

13 Feb, 2015


Booking abandonment is an issue for all online travel websites. Many companies experience drop out rates as high as 90% – far higher than figures for […]

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Ecommerce in 2015: Spotting the future of digital marketing among the fads

19 Jan, 2015


It’s here, the New Year. And a chance for us to speculate over which emerging trends are going to take off. Last year showed promising new […]

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Which industries are winning after the social explosion?

10 Nov, 2014


You hear the highlights and the horror stories of companies launching social campaigns on a weekly basis. But who’s the favourite on Facebook? Who’s found treasure […]

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Online Insurance: How to tackle quote abandonment

23 Oct, 2014


Figures for quote abandonment on Insurance websites are high enough to make you wince.

If a customer wants to cover their car and uses a price comparison […]

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Why prioritising abandoned online travel bookings is critical to success

17 Oct, 2014


Booking a holiday online can be a bit like trying to buy a coffee nowadays. Even if you know what you want, there are so many […]

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Internet retailing: Why is cart recovery so important?

9 Oct, 2014


Collectively, Internet retailers will lose around $3 trillion this year between them, thanks to a little known phenomenon called ‘cart abandonment’.

As of yesterday, cart abandonment stood […]

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Essential online retargeting channels your business should use

30 Sep, 2014


Retargeting and remarketing are not new terms in the ecommerce-sphere. Around 20% of marketing professionals now have a dedicated budget for recovering abandoned transactions – and […]

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  • Insurance Choice partnership sees sales rise 150%
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    Insurance Choice partnership sees monthly taxi and minibus policy sales rise by 150%

Insurance Choice partnership sees monthly taxi and minibus policy sales rise by 150%

17 Sep, 2014


Insurance Choice – part of Markerstudy Group’s Retail division – has been working with conversion specialists, Optilead, to engage with potential customers quicker, increasing the chance […]

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Online sign ups surge at FSB

16 Sep, 2014


It can be confusing applying for services online. Especially when you need documents and numbers that you filed away years ago – when filing cabinets were […]

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8 fresh ways to increase online revenue (+ the expected ROI)

3 Sep, 2014


Running an ecommerce site can sometimes feel like a thankless task. Looking at your analytics is comparable to owning a high street shop and watching hundreds […]

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Expanding online: More traffic vs. better conversions

27 Aug, 2014


Spending money on growing your ecommerce operations can be costly. So maybe it’s time to consider remarketing?

Unless your business prefers to conduct commercial ventures under a […]

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Changes to UK call charges: is your business compliant?

15 Aug, 2014


On 13 June 2014, the UK government changed the law on telephone call charges for existing customers contacting company helplines.

It is now illegal for companies to […]

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Travel Companies Losing Millions by Ignoring Abandoned Web Bookings

5 Aug, 2014


A recent survey of travel companies, conducted by conversion specialists Optilead, revealed that travel agents are missing out on millions by failing to follow up online […]

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5 Tips to Maximise the Efficiency and Effectiveness of Sales Agents

3 Jun, 2014


So you have put in the time and money required for successful marketing and advertising in order to drive prospects to your e-commerce site. As a […]

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