It's no secret that more and more people are using the web as a shopping tool and insurance companies and brokers spend millions attracting customers to their websites. It is surprising therefore, that most of those companies then seem to do very little to maximise the opportunity when someone does visit their site. That prospect is warm to their brand (they've chosen their site) and shopping for a product that they provide. Yet they seem happy to effectively let that prospect effectively walk into their "shop", have a look round and walk out without making any effort to sell to them.

To us, that seems to be a wasted opportunity, if you don't seize that opportunity to sell to that prospect, someone else will!

Conversion rates from online quotes are typically less than 30% of quotes done over the phone, yet we know there are brokers out there who manage to convert their online quotes at nearly the same level as their phone quotes. So what is their secret? Quite simply they pick up the phone to those prospects, quickly, and sell to them!

It really is that simple!

The technical and logistical issues around doing that, of course, are not so simple, which is why we've developed Optilead. Optilead can get you talking to a prospect within a minute of them completing a quote on your website without the hassle and expense of buying expensive diallers, integrating them with your website and recruiting outbound sales people etc. In addition to making outbound calls Optilead also allows you add e-mail, sms and WAP pushes to your contact stategy easily and cost effecively.

As well as just following up quotes we are finding new applications all the time e.g.

• Generate instant outbound calls to customers that have started to complete a payment form on your site but failed. You can be back on the phone to them whilst they are still trying to figure out what they've done wrong!
• Use Optilead to manage call back requests from your web site. How many times have you filled in an online form requesting a call back and get either get a call 2 days later or never at all? Because Optilead calls your call centre rather than sending them an e-mail it's much quicker and much more dificult for them to ignore, so th ecustomer will get a promt call back.
• Improve your retention rates. Optiliead allows you to integrate e-mail, sms, and live and pre-recorded outbounding into your renewals process. Most companies just send out a letter and leave it at that. If you've got e-mail addresses, landiline or mobile numbers for any of your cusotmers why not communicate with them that way as well? - sending an SMS or e-mail is much cheaper than posting a letter! Just set up a regular feed of renewal data, set up your communications and "trigger" events and Optilead will do the rest. It will also monitor responses and remove them from the next communication and it can even monitor response from your own renwal invite letter if you use one of our 0800 or 0845 numbers. You don't need to change what you currently do, Optilead just sits alongside that and adds some extra communications.

Optimise your leads with Optilead!