Who We Are

Optilead is a innovative and results-focused technology solutions provider, founded in March 2007 by Graham Mace.

We work with our clients to develop strategies to achieve their goals across digital channels (and beyond) by focussing on ROI, innovation and automation.

We could just go on about what you want to hear: that we have fantastic products that deliver measurable results, loads of experience, great ideas, competitive pricing and great service but every company will tell you that about themselves so, just take us at our word… we do all that!

Our key people are:

Graham Mace

Graham is based in Norwich and manages all our client needs and delivery of projects. Graham has over 25 years marketing experience, most of which have been gained within the financial services industry. His previous roles have included Head of Marketing at Norwich Union Direct (Now Aviva). Marketing Manager at Insure and Go and Director at TARDIS Communications. He has experience of managing multi-million pound marketing budgets and delivering sales and revenue through integrated distribution channels.

Helen Wilkinson

Helen is based in the sunny South West and looks after Business Development and has over 17 years experience in marketing across both client side and marketing agencies. In the last 10 years Helen has worked within the Insurance and Financial services marketing arena, including Lloyds Banking Group, Aviva (HHH) and Barclaycard Secured Lending. Helen has a great knowledge of how to maximise your sales opportunities and conversion through working closely with all operational areas of businesses, including call centres, branches, ecommerce and sales.

Scott Reid

Scott is our techy wizard – the man who makes it all happen! With a degree in Software Engineering and over 10 years experience of working in IT & telecoms, what he doesn’t know about telephony and web technologies isn’t worth knowing!