Retail
If you’re an online retailer, whatever you’re selling - computers, clothes, holidays or widgets, you are almost certainly losing sales which you could easily recover with a little bit of effort. Most research on abandoned baskets generally puts the number of customers who abandon before completing a purchase at around 90%! A simple e-mail campaign can typically generate extra sales in the region of 2-4%. When it comes to customers abandoning during the checkout process, a timely phone call can rescue around 25-40% of those! Here are a few ideas of some of things that you could be doing with Optilead. If there is anything else that we haven’t mentioned, but you think would be a good idea, please ask us. Just because we haven’t done it yet doesn’t mean we can’t!.
- Website
- Trigger instant communications via outbound call/e-mail/SMS or prompt webchat at any point in the customer journey e.g. Customer abandoning a basket or a checkout process.
- Target/prioritise communications based on product, order value, previous order history etc.
- ‘Click to Call’ functionality.
- Use ‘pop-ins’ to promote targeted special offers or discourage prospects from leaving your site.
- Track inbound calls from online marketing for better ROI analysis, by displaying a unique phone number for each keyword, referring domain, or ad campaign on your website.
- Inbound Calls
- Intelligent call routing of inbound calls - If you have a branch network we can route incoming calls to your nearest branch based on either, their STD code, their postcode or, if calling from a mobile, their actual location.
- Marketing
- Automate marketing campaigns to your customer and prospect base using outbound/SMS/e-mail/direct mail/IVM.
- Automate follow-up processes for quotes, brochure requests etc.
- Add an SMS response option to your advertising to generate a call back, data capture or e-mail e.g. “For more information text ‘PCDEAL’ followed by your e-mail address to 63333”.
- Mobile vouchers/coupons.
- Mobile websites.
- Customer Feedback
- Offline using IVR or SMS.
- Online using ‘pop-ins’/‘pop-unders’ or e-mail.
- Accounts
- Automate chasing of unpaid bills using outbound/SMS/e-mail/direct mail/ IVM.
- Fraud Prevention
- Trigger instant communications via outbound call/e-mail/SMS/’pop-in’ for any suspect transactions.
- Automatically bar suspect postcodes, addresses, card numbers, IP addresses etc. from your purchase pages.
For more information on how Optilead could help with your business, please contact us on 0844 448 2222.
