You can do something about your level of abandoned checkouts: we’ve helped leading brands and ecommerce sites convert up to 40% of their abandoned checkouts using powerful analytics and lead management technology.
Around 90% of online customers abandon before completing a purchase. Many businesses let those customers disappear but at Optilead we can help you turn abandoned checkouts, and abandoned shopping carts (or abandoned baskets, if you prefer that terminology), into paying customers.With Optilead you could convert 25 – 40% of abandoned
checkouts into real sales.
Whether you’re selling computers, clothes, holidays
or widgets, you are almost certainly losing sales that you
could easily recover. Businesses like yours spend a great
deal of time and money getting your customer to your site
and to the point of purchase, only to kiss goodbye to your
prospect at the final hurdle. And it’s not just about the immediate sale. What’s even more galling is that by failing to convert those prospects you could be missing out on hundreds or even thousands of pounds worth of future business.
It doesn’t have to be that way.
Heard enough? Call now on 0844 448 2222 and start rescuing those abandoned checkouts and carts now. Or read on to find out more.
Optilead have helped dozens of brands, organizations and ecommerce sites achieve their sales goals by using innovative sales and lead management technology to improve conversion rates and ROI.Companies like Aviva, USwitch, energyhelpline.com, and Page & Moy have already benefited from our services by reducing checkout abandonment on their sites. So how can we help you?
Optilead can enable you to rescue between 25 – 40% of those who abandon during the checkout process.
Your customer has already given you their telephone number (and permission to use it) during the transaction process. We help you to use that telephone number to respond to abandoned checkouts immediately – here’s why it works:- Positive Customer Service: An immediate call is generally viewed as positive customer service. That alone can turn an abandoned checkout into a paying customer.
- Customer Still In Buying Mode: An immediate phone call catches customers while they are still in buying mode so they are highly likely to complete the sale over the phone.
- You Have Permission To Call: Permission has already been granted by the customer during the transaction process. Customers who view telephone contact negatively will generally not leave their telephone number.
- Generate Important Customer Feedback: Speaking to the customer at point of purchase allows you to find out what the issue is, overcome it and hopefully close the sale.
- Upsell: Offer the customer further options to purchase while they are still in buying mode.
- Research The Issues That Are Obstacles To Purchase: By talking to customers whilst they are on their website, our clients can identify issues with their site immediately and respond quickly with appropriate changes.
Maximising your chances to convert
Our clients usually achieve a 50-60% decision maker contact rate on the first outbound call attempt. But we don’t leave it there: Optilead allows you to automatically send and email or text message to any that you don’t get to speak to, increasing your opportunities to convert.Customers abandoning before they reach your checkout? We can help you turn these cooler leads into sales.
We’ve talked about customers abandoning during your checkout process and there is a clear distinction between those and the customers that just leave stuff in their basket and never get as far as your checkout. Whilst an abandoned basket or cart is a cooler lead, it is still a lead and can often be converted with a little help from us.The exact reasons for online shopping baskets being abandoned may be different than those for customers who abandon during the checkout stage, in many cases though, it’s simply that the customer has questions which remain unanswered, a phone call at the time they abandon can address any questions they have and turn abandoned baskets into sales.
Insight and innovation that really works
We know this process works. We’re already providing the technology for several big brands to achieve conversion rates of up to 40%!For more information on how Optilead could help with your business, please contact us on 0844 448 2222.
