Mammoth
We have been working with Mammoth Cars since December 2008. Their proposition is finding customers the best possible deal on a new car by searching prices from a large panel of dealers. Once a customer is interested in a particular deal, Mammoth pass the lead on to the dealer to contact the customer and complete the sale.
The challenge - Leads were being sent to dealers via e-mail which inevitably resulted in delays in them getting back to customers. Mammoth needed a solution which would deliver the lead immediately to the dealer and give Mammoth visibility on exactly when and what the dealer did with the lead.
The solution – Optilead captured leads from the Mammoth website in real time and instantly delivered the lead to the appropriate dealer as an inbound call. We used text to speech software to convert the main details of the lead into a message which was played to the sales person so they knew who they were about to talk to and why. All the sales person then had to do was press 1 to dial the customer.
The results – Using Optilead, Mammoth was able to significantly reduce the time it took for the dealer to call the customer back, down to as little as 60 seconds. This speed of response improved successful contact rates on the first attempt by over 60% as well as creating a great first impression of efficiency with the customer. Delivering the lead as a call meant that it was much more likely to be dealt with immediately compared to an e-mail, which might sit around in an inbox for hours before being actioned. It also allowed Mammoth to see exactly what the dealer did with the lead and follow-up up those where the dealer failed to contact the customer.
“It’s vital for our business that dealers follow up leads quickly and efficiently – if they don’t ever manage to speak to the customer they will never sell them a car. Optilead has given us a lightning fast response that helps ensure customer contacts rates are as high as possible. The more conversations there are the more sales.” – Jon Kirk, Director.
