Footman James
With a customer base of 140,000 policyholders, Footman James is one of the UK’s leading insurance brokers in providing specialist insurance for specialist vehicles. Footman James is currently owned by AON, one of the largest insurance brokers in the world.
We’ve been working with Footman James since July 2007, making them out longest standing client.
The challenge - ' Maximise conversions from customers using their web site to obtain insurance quotes’
The solution – Optilead captured the details of every customer who completed an online quote and allowed Footman James to call the customer back immediately. In cases where they were unable to get hold of the customer immediately Optilead send a text message to the customers mobile number prompting them to call back in. These leads were seamlessly ‘blended’ into the Footman James call centre thus allowing them to use spare inbound capacity to make the outbound calls.
The results – Footman James achieved a Decision Maker Contact rate of over 50% on the first attempt and the general customer response was positive. During the initial pilot phase their online quote conversion rate increased by 100%!
Since then we have been working with them on solutions for renewals, re-marketing and debt collection.
"The service I have received from Optilead has been first class - great honest guys to work with - very quick to turn round new developments". – David Gardiner, Sales Manager.
