Dynamic Number Call Tracking
Measure offline response to online advertising and help improve ROI
Monitoring your website traffic from email marketing, ppc, affiliates and SEO is relatively simple. The major hurdle for the majority of marketeers is measuring the offline responses to online activity. Most consumer organisations still receive the majority of their enquiries (on average over 60%) via the telephone so it is vital to include this response mechanism. The importance of understanding how your customers come to you and which channels bring about the most significant response is paramount to increase ROI on marketing campaigns. It is essential to measure the telephone response using call tracking as online marketing doesn’t just result in filled out web forms!
Basic tracking, using unique non-geographic numbers (0800/0844 etc.) on certain landing pages is nothing new and, relatively simple to do. Despite this, very few companies actually do little more than use one just one unique number on their web site. Whilst this will tell them how many calls they get in total, they’ll have no idea of, how many calls were generated from a particular campaign, or a particular page.
The Optilead Solution
Optilead Dynamic Numbers allows you to easily link up your online response tracking and call tracking in real time, and in one place:
- Track online marketing ROI by displaying a unique phone number for each keyword, referring domain, or ad campaign on your website.
- Analyse call data in real time by date, time, and duration of call, duration of ring, channel, media group, and campaign.
- See how many calls were answered and unanswered and where in the country your customers are calling from.
- Integrate the calls stats into your Analytics reports so all your stats are easily viewable in one place and in real time.
- Record calls and playback via the web.
- Simple to integrate with your web site. Just add a few lines of our Java Script to your pages and we do the rest.
To find out more about how Optilead can help you improve your ROI reporting, contact us on 0844 488 2222.
