Direct Choice
We’ve been working with Direct Choice Insurance since August 2007, The company, now owned by SAGA, sells car, bike, van, home and commercial insurance online.
The challenge - Direct Choice receive hundreds of leads every day where they have provided the cheapest price for customers on price comparison sites like confused.com and gocompare.com. The challenge was to maximise conversions from these ‘hot’ leads.
The solution – Optilead established data feeds with 6 different price comparison sites to capture these leads in real time, profile them and enable Direct Choice to call the customers that they wanted to target, immediately. In cases where they were unable to get hold of the customer immediately Optilead send a text message to the customer’s mobile number prompting them to call back in. These leads were seamlessly ‘blended’ into the Direct Choice call centre thus allowing them to use spare inbound capacity to make the outbound calls.
The results – Direct Choice achieved a Decision Maker Contact rate of over 50% and saw a significant improvement in their online quote conversion rate.
“Optilead has enabled us to contact our customers quickly and effectively offering a flexible solution of connecting internet customers to a telephone call or use SMS, in real time, cost effectively.” Paul Walker, Operations Manager, Direct Choice Insurance.
