Why cart recovery emails aren’t always the best tool for the job

11 May, 2017

Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]

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  • £2.1m Customer Engagement Report: How did ecommerce websites respond?
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    £2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

9 Feb, 2017

A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]

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  • Utilities Survey - How does the industry engage with online visitors?
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    Survey highlights majority of Energy providers websites fail at customer engagement

Survey highlights majority of Energy providers websites fail at customer engagement

14 Nov, 2016

A customer engagement survey conducted by online recovery specialists Optilead, who work with a number of energy providers including 2 of the big six, identifies energy […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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