Why cart recovery emails aren’t always the best tool for the job

11 May, 2017

Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]

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  • £2.1m Customer Engagement Report: How did ecommerce websites respond?
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    £2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

9 Feb, 2017

A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]

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RESULTS: Customer engagement tested on 100 travel & leisure websites

18 Oct, 2016

Customer Engagement experiences within Travel vary depending on the company. But, booking abandonment is an issue for all online travel websites. Many companies experience drop out […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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